Marketing Cloud Specialist

Company: Compunnel, Inc.
Location: Indianapolis
Posted on: January 14, 2026

Job Description:

Job Description Job Description JOB SUMMARY We are seeking a strategic and results-driven Marketing Cloud Specialist to join our digital marketing team. This role is responsible for designing, building, and executing data-driven campaigns using Salesforce Marketing Cloud (SFMC), with a strong emphasis on journey orchestration, audience segmentation, and campaign performance optimization. The successful candidate will collaborate across teams to deliver personalized customer experiences and drive measurable engagement. KEY RESPONSIBILITIES Journey Building: Create and manage automated customer journeys using Journey Builder to deliver personalized, multi-step experiences across email, SMS, and other channels. Campaign Execution: Design, build, and launch multi-channel marketing campaigns using Email Studio, Automation Studio, and related SFMC tools. Audience Segmentation: Manage subscriber data, build targeted segments, and use dynamic content to personalize messaging. Performance Analysis: Monitor campaign metrics, conduct A/B testing, and analyze KPIs to optimize engagement and conversion. Platform Management: Maintain and enhance Marketing Cloud functionality, including automations, filters, and data extensions. Cross-Functional Collaboration: Work closely with marketing, sales, and IT teams to gather requirements and support campaign execution. Technical Customization: Use AMPscript, SQL, and basic HTML/CSS to enhance personalization and campaign logic. Data Integration: Ensure proper data flow between Salesforce CRM, Marketing Cloud, and other systems to support campaign targeting and reporting. Compliance & Deliverability: Ensure campaigns meet regulatory standards (e.g., CAN-SPAM) and monitor deliverability and engagement. REQUIRED SKILLS & QUALIFICATIONS 2–4 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio). Strong understanding of Salesforce CRM and its integration with Marketing Cloud. Experience with audience segmentation and dynamic content personalization. Familiarity with AMPscript and SQL for advanced personalization and data queries. Knowledge of email marketing best practices, deliverability, and compliance. Strong attention to detail and ability to manage multiple projects simultaneously. Excellent communication and project management skills. PREFERRED QUALIFICATIONS Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months). Experience with Salesforce Data Cloud for audience enrichment and real-time personalization. Familiarity with marketing analytics tools and dashboards. Basic HTML/CSS skills for email customization. Education: High School Certification: Marketing Cloud Email Specialist Company Description Compunnel Inc., established in 1994; is a leading provider of Staffing, IT/Software, e-Learning/Training, Business Intelligence, and Cloud Solutions. A leader in contingent and permanent workforce solutions, we also provide temp-to-hire staffing, project-based/SOW staffing, and payroll services to our esteemed clientele which includes Fortune 500 companies of diverse industry segments. Ranked as one of the largest staffing firms in the US which is our primary service market; we also have a significant presence in Europe and Asia. As a national service provider in the US, we are serving our customers all major states and regions; thereby generating numerous job opportunities for prospective employees in their preferred locations of choice. We have witnessed multi-fold YOY growth, and continuously adding a large pool of talented resources to our employee base every year. Our extensive experience in hiring professionals of multiple in-demand skill sets (IT, Engineering, Healthcare, Admin-Clerical, Finance, Professional, Light Industrial, etc.) further makes Compunnel a wider and preferred platform for people to pursue their careers in the US. We welcome people from all walks of life and cultures, and we support workforce diversity by providing equal employment opportunities to people without any discrimination based on race, color, gender, religion, national/ethnic region, disability, or any other basis. Company Description Compunnel Inc., established in 1994; is a leading provider of Staffing, IT/Software, e-Learning/Training, Business Intelligence, and Cloud Solutions. A leader in contingent and permanent workforce solutions, we also provide temp-to-hire staffing, project-based/SOW staffing, and payroll services to our esteemed clientele which includes Fortune 500 companies of diverse industry segments. Ranked as one of the largest staffing firms in the US which is our primary service market; we also have a significant presence in Europe and Asia. As a national service provider in the US, we are serving our customers all major states and regions; thereby generating numerous job opportunities for prospective employees in their preferred locations of choice.\r\n\r\nWe have witnessed multi-fold YOY growth, and continuously adding a large pool of talented resources to our employee base every year. Our extensive experience in hiring professionals of multiple in-demand skill sets (IT, Engineering, Healthcare, Admin-Clerical, Finance, Professional, Light Industrial, etc.) further makes Compunnel a wider and preferred platform for people to pursue their careers in the US. We welcome people from all walks of life and cultures, and we support workforce diversity by providing equal employment opportunities to people without any discrimination based on race, color, gender, religion, national/ethnic region, disability, or any other basis.

Keywords: Compunnel, Inc., Lafayette , Marketing Cloud Specialist, PR / Public Relations , Indianapolis, Indiana