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Market Development Manager (12778)

Company: Wabash National
Location: Lafayette
Posted on: August 10, 2019

Job Description:

Position Description:Wabash National is a growing business focused on developing and promoting new technologies in line with major mega trends occurring globally. Further, the company seeks to develop technologies that apply to core, adjacent, and new markets. Reporting to the VP of Commercial Strategy, this role is responsible for quantifying and evaluating core, new, and adjacent markets through the development of new process capabilities, products and applications. The successful candidate will have a strong technical background combined with business acumen. This role is responsible for quantifying both new and core markets in an effort to provide market forecasting, market intelligence, and market opportunity.-- This role works tightly with the VP of Corporate Marketing, VP of Commercial Strategy, and the Corporate Director of Business Development.This key position is responsible for managing and leading market development activities encompassing existing technologies as well as new. This position is objective and analytical in nature and is responsible for generating new product, customer and market opportunity views through analytical means. This person will also be responsible for maintaining cross-functional relationships across the company on core markets while evaluating future market potential as identified products proceed through the commercialization process. This position requires a high-energy leader who has been successful in setting goals and continually challenging themselves to exceed them.The VP of Commercial Strategy will ultimately prioritize direction for market investigation with inputs coming from existing SBU's and emerging mega trends identified by a cross functional group within the company.-- Typical job duties include market analysis, creating forecasting models, analyzing industry trends, aggregating competitive intelligence, and estimating future trends.-- This very visible position works cross functionally with customers, sales, sales channels, strategic marketing, business development, and engineering, to develop market-specific predictions and trends. This position is also responsible for collaborating with the business unit leaders in identifying new market opportunities, leveraging predictive models, and developing ways to leverage market trends and competitive opportunities.Requirements:5 years' experience in developmentModeling marketsValidate sales assumptionsEstimate marketsB to B - manufacturing in preferredEducation Requirements:Bachelors Degree in:--Engineering, Economics, or Finance; MBA--preferredLafayette Journal and Courier. Keywords: Marketing Manager, Location: Lafayette, IN - 47902

Keywords: Wabash National, Lafayette , Market Development Manager (12778), Executive , Lafayette, Indiana

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