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Senior Content Manager

Company: Antique Candle Co.
Location: Lafayette
Posted on: September 22, 2022

Job Description:

Job Title: Senior Content Manager
Department: Marketing
Reports to: Senior Customer Engagement Director
Last Revised: 09/07/2022

Job Summary:
The Senior Content Manager will be responsible for producing content, writing, editing, and proofreading, and working in collaboration with the Senior Marketing Data Manager to find and develop creative ways of building an online presence. Content you would be writing would include, but not limited to, multimedia articles, blog posts, email campaigns, social media posts, and text messages that go out to our email friends.
Supervisory Responsibilities:

No supervisory responsibilities at this time. But, who knows what the future of ACC will bring!

Duties/Responsibilities:

Writes, edits, and proofreads the copy and content of all campaigns across all sales channels including, but not limited to, email campaigns, Facebook posts, and Instagram posts and stories, direct mailers, text messages, and blog posts according to brand guidelines.
Manages time effectively to prepare content at least five business days in advance of scheduled postings.
Utilizes data provided by the Senior Marketing Campaign Manager to tailor content to specific segments, audiences, and channels to increase overall sales and ensures subscriber flow is efficient and is helping drive customer loyalty.
Maintains an understanding of all ACC social media platforms and the differences in frequency and content of messages that perform best on each channel.
Develops and maintains media kits and press release content to regularly promote Antique Candle Co.-- and address any PR requests or issues.
Reports and analyzes, in collaboration with the Senior Marketing Campaign Manager, results and overall effectiveness of content and posts that are published on Antique Candle Co.'s-- social media platforms.
Collaborates with the Senior Marketing Campaign Manager to establish monthly Marketing priorities based on forecasts and big launch dates have been established by the Senior Customer Engagement Director and Chief Marketing Officer.
Collaborates with the Senior Digital Media Manager to request graphics, images, and video that supports the content of different messaging.
Brainstorms with the entire Marketing team to develop new, fresh, and creative ideas for content, sales channels, and other sales tactics.
Stays current on best practices in the industry and reviews competitor websites and social media accounts to compare their activities with those of Antique Candle Co.--
Attends and contributes to weekly 1x1 meetings with supervisor and bi-monthly Senior Leadership meetings.
Required Skills/Abilities:

Excellent verbal and written communication and relationship building skills.
Desire to connect and engage with a variety of audiences.
Ability to use creativity in messaging and visual design.
Ability to learn new concepts and systems quickly.
Knowledge of online marketing channels and funnels.
Ability to function well in a high-paced and at times (let's be honest, we're talking Q3 and Q4) stressful environment.
Ability to exhibit the small business mindset, even as the business grows.
Willingness to shift and support any Operations work center in a pinch.

Education and Experience:
Bachelor's degree in Marketing, Communications, Advertising, Journalism, or related field of study OR equivalent experience.
3-5 years of content writing experience, preferably in a small, start-up environment.
Physical Requirements:
Prolonged periods sitting at desk and working on a computer.
Environment Requirements:
Working in an environment with various fragrances and scents.
Travel Requirements:
No travel required.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
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Keywords: Antique Candle Co., Lafayette , Senior Content Manager, Executive , Lafayette, Indiana

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