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Senior Marketing Campaign Manager

Company: Antique Candle Co.
Location: Lafayette
Posted on: September 22, 2022

Job Description:

Job Title: Senior Marketing Campaign Manager
Department: Marketing
Reports to: Senior Customer Engagement Director
Last Revised: 09/07/2022

Job Summary:
The Senior Marketing Campaign Manager will be responsible for developing, evaluating, and optimizing direct and interactive marketing campaigns across all sales channels including, but not limited to, email, text, Facebook, and Instagram. You will work in heavy collaboration with the Senior Content Manager to create strategies for the messaging being sent out to candle friends and be responsible for analyzing and reporting on those initiatives.
Supervisory Responsibilities:

No supervisory responsibilities at this time. But, who knows what the future of ACC will bring!

Duties/Responsibilities:

Scales marketing efforts through automations, segmentation of target demographics, data analytics, and experimentation to establish relationships between marketing initiatives and company goals.
Schedules, posts, and sends out campaigns on all platforms including, but not limited to, email, text, Facebook, and Instagram.
Develops and defines the best marketing tactics to meet the customer where they are and follow them effectively through the customer journey.
Assists with outreach for returning candle friends and acquisition initiatives to grow email and text subscribers.
Estimate or forecast metrics and goals of specific marketing initiatives and determines how that performance can contribute to the overall sales goals established by the Senior Customer Engagement Director, Chief Marketing Officer, and Chief Executive Officer.
Interprets and communicates analytical findings to various stakeholders (Executive team, other marketing team members, etc.) in a way that is easy to digest and understand depending on the target audience to drive business and marketing decisions.
Collaborates with the Senior Content Manager to establish monthly Marketing priorities based on forecasts and big launch dates that have been established by the Senior Customer Engagement Director and Chief Marketing Officer.
Collaborates with the Senior Digital Media Manager to request graphics, images, and video that supports the content of different messaging to achieve defined sales goals.
Brainstorms with the entire Marketing team to develop new, fresh, and creative ideas for content, sales channels, and other sales tactics.
Stays current on best practices and social trends in the industry and reviews competitor websites and social media accounts to compare their activities with those of Antique Candle Co.--
Attends and contributes to weekly 1x1 meetings with supervisor and bi-monthly Senior Leadership meetings.
Required Skills/Abilities:

Excellent verbal and written communication and relationship building skills.
Desire to connect and engage with a variety of audiences.
Strong analytical and problem-solving skills, including the ability to apply quantitative analysis techniques to real-world business problems.
Ability to design and analyze incrementality experiments (AB test, etc.).
Ability to learn new concepts and systems quickly.
Knowledge of online marketing channels and funnels.
Ability to function well in a high-paced and at times (let's be honest, we're talking Q3 and Q4) stressful environment.
Ability to exhibit the small business mindset, even as the business grows.
Willingness to shift and support any Operations work center in a pinch.

Education and Experience:
Bachelor's degree in Marketing, Communications, Advertising, Journalism, or related field of study OR equivalent experience.
3-5 years of industry experience, preferably in a small, start-up environment.
Preferred experience in Google Analytics, Facebook Ads, and Shopify.
Physical Requirements:
Prolonged periods sitting at desk and working on a computer.
Environment Requirements:
Working in an environment with various fragrances and scents.
Travel Requirements:
No travel required.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
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Keywords: Antique Candle Co., Lafayette , Senior Marketing Campaign Manager, Advertising , Lafayette, Indiana

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