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Content Marketing Strategist

Company: Engineering Innovation Inc
Location: Lafayette
Posted on: September 17, 2022

Job Description:

Position Title: Content Marketing Strategist Employment: Full-time Salaried in Lafayette, IN Work Authorization: U.S. Citizen, U. S. Permanent Resident Reports To: Manager, Marketing & Design Overview:
Engineering Innovation, Inc. (EII) based in Lafayette, IN is a premier provider of postal and parcel automation. EII is a small dynamic company looking for a highly motivated individual to join its marketing team. The marketing team is responsible for promoting Engineering Innovation's brand while conveying Eii's knowledge and experience in our industry. Content Marketing Strategist Job Summary We are seeking a motivated professional who can grow business through effective marketing strategies and communication. The Content Marketing Strategist will be responsible for writing compelling content and assisting in organizing campaigns, market research, and client acquisition. Our ideal candidate is not only a skilled storyteller but also a strategist who is able to interpret customers' behavior and suggest creative ways to increase brand awareness. You will work with our highly collaborate marketing team to provide a consistent brand voice across all marketing activities and create genuine connections. You Will: - Build and optimize marketing campaigns across a variety of partners and channels to heighten branding awareness, cultivate leads, and increasing sales efforts. - Build and maintain editorial calendar and advertising plan. - Plan, write, edit, and test different forms of content for multiple channels like web, social media, email, digital advertising, video, and print media.

  • Research and produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, advertising copy, and web copy.
  • Utilize SEO and Google Analytics to analyze content performance and make improvements to increase traffic and conversion results.
  • Occasionally execute website updates, including creation of landing pages.
  • Maintain social media accounts.
  • Track and analyze prospect activity and optimize campaigns based on data.
  • Stay up to date with the latest industry trends and customer challenges.
  • Enter leads into CRM, assist with database entry, maintenance, and cleansing.
  • Assist with trade show preparation and event marketing, including shipping and packing materials.
  • Occasionally assist in the set-up and staffing of company events.
  • Collaborate with engineer, business development, and customer support teams to develop marketing content.
  • Perform other marketing duties as assigned.
    Your Qualifications:

    • Received a Bachelor's degree in marketing, business, communications, or a related field.
    • Excellent grammar and writing skills.
    • Ability to multitask, prioritize, and manage time efficiently.
    • Self-motivated and self-directed.
    • Proficient with Microsoft Office Suite.
    • Familiar with Adobe Creative Cloud Suite. (InDesign, Illustrator, Photoshop)
    • Previous Experience with CRM software.
    • Ability to travel approximately 20% including occasional weekends.
    • To occasionally lift and/or move up to 40 lbs.
      Your Competitive Edge (Preferred Qualifications)

      • B2B marketing experience.
      • Experience with WordPress.
      • A portfolio of marketing campaign work - applications submitting portfolio will be considered first.

Keywords: Engineering Innovation Inc, Lafayette , Content Marketing Strategist, Advertising , Lafayette, Indiana

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