Marketing Producer
Company: Tipmont Wintek
Location: Lafayette
Posted on: May 4, 2024
Job Description:
Would you like to be our Marketing Producer? Are you the one
people turn to for dynamic, memorable and effective integrated
marketing campaigns? Is your spirit tenacious and your approach
collaborative? Do you thrive on delivering thoughtful details and
strategic clarification that keep everyone on the same page?
Tipmont's Marketing Producer opportunity may be perfect for you!You
will be responsible for spearheading the development and execution
of strategic brand / integrated marketing campaigns for B2C and
B2B, serving as the air traffic controller for all initiatives.
With opportunities to generate positive results in business and
residential marketing, you will drive collaboration across Tipmont
teams to achieve success. Experience with photography, graphic
design and / or video production is a plus.If you can picture
yourself spearheading new branding evolutions, Tipmont may be your
next employer!Duties that intrigue you include:
- Executing strategic brand/marketing campaigns: Taking the lead
from the marketing director, you'll draw on customer insights,
consumer trends, market analysis and industry best practices to
execute seamless end-to-end strategies from inception to
analysis.
- Managing activities for newly opened service zones: As Tipmont
expands its fiber-internet footprint, you'll oversee service zone
management activity - including communication about newly opened
zones and retargeting efforts to maximize engagement and conversion
in targeted geographic areas.
- Developing analytics and reporting trends: To inform future
campaign development and go-to-market strategies, you'll develop
comprehensive analytics across various platforms and then deliver
proposals and recommendations based on insights.
- Assisting with live promotional / community events: You'll
assist with pre-event communications, day-of setup, management and
operations, and post-event follow-ups - gathering feedback and
event data for analysis and reporting.
- Collaborating with colleagues for brand success: You will
integrate a strong understanding of Tipmont's brand and culture
into marketing efforts that effectively communicate and resonate.
You'll collaborate closely with the Communication Manager to align
messaging and branding across all collateral, as well as with
external graphic design and video freelancers.
- Managing vendors and inventory: You will manage printing
partners, oversee employee apparel orders, and control brand
collateral inventory to ensure consistent branding.
- Coordinating with freelance contractors: You will coordinate
graphic design and video freelancers to produce high-quality
creative assets aligned with brand guidelines and campaign
objectives.
- Optimizing websites for effective marketing: Apply knowledge of
aesthetic web design and maintenance and assist with efforts to
keep company websites up-to-date and effective.You will join a
company where all employees live by corporate values of innovation,
public-service heart, passion, respect and making an impact. We do
more than just speak to those values. We live them out every day -
and so will you!We offer an excellent benefits package, which
includes: medical, dental and life insurance; 401(k) matching and a
pension retirement plan; education reimbursement; and many
opportunities for professional growth and mentoring.Required
Credentials / Skills
- Bachelor's degree in marketing, communication or a related
field.
- Proven experience of three to five years in brand strategy,
campaign development and execution.
- Strong analytical skills for interpreting data and extracting
actionable insights.
- Excellent project management and communication skills.
- The ability to coordinate cross-functional teams.
- Proficiency in analytics and reporting tools, as well as the
Adobe Creative Suite, Mailchimp, Meta Advertising, Google Ads, and
Microsoft Office Suite.
- Ability to thrive in a fast-paced, deadline-driven
environment.Preferred Skills
- Experience with photography, graphic design and video
production is a plus.Tipmont is proud to be an equal-opportunity
employer. If you have a question about the position, please email .
Phone calls will not be accepted.PId40912851c13-31181-34396816
Keywords: Tipmont Wintek, Lafayette , Marketing Producer, Other , Lafayette, Indiana
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